Pendulums are powerful.

A pendulum is any entity that draws energy from the collective thoughts, emotions, and actions of people to achieve its goals.

Everything significant in the world operates as a pendulum.

They shape our world—manifesting in forms such as companies, religions, political movements, ideologies, and even in the nuances of family and culture.

They thrive on the energy of people—attention, thoughts, financial resources (money is a form of energy), adherence to expectations, and influence from followers.

Figures like Jesus Christ, Marcus Aurelius, Napoleon Bonaparte, Steve Jobs, Sam Walton, David Ogilvy, Gandhi, Martin Luther King Jr., Walt Disney, Andrew Tate, Donald Trump, Joseph Stalin, and Adolf Hitler, regardless of opinions, mastered the creation of pendulums, attracting vast followings to sustain them.

While some may see pendulums as leeches of energy, they can also be incredible forces for good.

Think of a company that creates products delivering real value, a charity that feeds thousands weekly, or a movement that rallies for positive change.

All these are pendulums.

Everyone is either a follower of a pendulum or a creator of one.

The key is to become a creator of pendulums that serve a meaningful purpose, providing value to followers and shaping the world positively.

This is where Suasion Society comes in.

We believe that influence and persuasion are the driving forces behind creating pendulums.

At the core of each pendulum is an idea, and for that idea to flourish, it needs a strong narrative, effective communication, and precise positioning.

To create pendulums, one must master the principles of mass persuasion and influence—understanding how certain messages impact people’s behavior and attractiveness is crucial. This mastery enables the creation of powerful pendulums.

Whether aiming to change the world by becoming the next president or building a lifestyle business that generates $10K/month, the principles of persuasion and influence are essential.

Even those who don’t see themselves as a creator of pendulums will benefit from understanding these methods—avoiding the hypnosis of unwanted pendulums and choosing which ones to follow for their value and purpose.

At Suasion Society, we harness the power of mass persuasion to spread our ideas and avoid falling victim to those we reject.

Our hope in establishing the pendulum of Suasion Society is that each member can use this power to create positive change in their lives by accomplishing their goals. And then, more importantly, to spread positive ideas and create pendulums that foster a better future—to make a better world.

Suasion = “persuasion as opposed to force or compulsion.”

Society = “an organization or club formed for a particular purpose or activity.”

We help leaders, entrepreneurs, marketers, sales people, visionaries, speakers, public figures, political figures, ideology spreaders, movers, shakers, and anyone who wants to leverage the power of persuasion and influence to accomplish their goals and ambitions.

Whether your aim is to be a more influential parent, leader, or manager, close more deals, grow your business and increase revenue, or create the next big, ambitious impact—like launching a groundbreaking environmental initiative, driving a social justice movement, or developing a revolutionary technology—we are here to support you.

Our long-term vision is to provide foundational principles that form your base mental models on mass persuasion and influence, enabling you to achieve your goals.

Yet, we also cater to those who don’t have a definite objective but are simply seekers of knowledge. They too will benefit from being equipped with this knowledge, understanding the games played in mass media—from news and politics to religion and advertising.

This insight will allow them to see through the smoke and mirrors and navigate life on their own terms.

At the heart of what we do is equipping you with knowledge.

In the spirit of doing so, our initiatives are focused on producing content and sharing information around persuasion and influence. But our long-term vision goes beyond that.

In the near future, we aim to create an exclusive society of individuals who understand the power of mass persuasion and are actively implementing these principles in their own endeavors.

We envision a close-knit community where knowledge is shared freely, real-world findings are discussed, and feedback is provided on each member’s projects—be it a marketing campaign, website, pitch deck, speech, or a political campaign’s slogan.

Within this community, we will invite prominent experts to share their experiences and demonstrate how they’ve applied these principles to achieve real-world results and create their own pendulums.

However, this community will be exclusive. Membership will be by application only, ensuring that it remains a tight-knit group of dedicated individuals. Our free online content serves the public, but the community is reserved for those we deem worthy of deeper engagement and support.

With our vision in mind, we believe in starting with a small, precise step and adapting based on real-world feedback.

Our next step is two-pronged.

First, we will establish a primary distribution channel for disseminating knowledge and insights through our YouTube channel. Our goal is to create valuable content.

Second, we will develop our packaged solutions. These solutions will encapsulate the principles, strategies, and tactics we advocate for, and put them together into a well designed system that our Suasion Consultants can implement for the chosen target market.

To execute this effectively, we will focus our packaged solutions only on a single target market with the intent on solving a specific problem statement.

To that point, some of our content will explore the broader study of persuasion (prinicples), other content will be targeted to those who fit our packaged solutions (strategy and tactics).

Our initial target market for packaged solutions will be creators (experts) with information-based businesses.

The reason for this decision is because this sector sees substantial growth in resources available and there's extensive opportunities for the application of mass persuasion principles (marketing).

On top of that, the information-product space is inline with our values where we believe in the importance of distributing useful and life-changing knowledge.

By focusing on this niche, we aim to put transformative information (our client's products) into the hands of those who need it (their customers), ultimately creating a better world.

Our premise is that by helping the right creators who produce valuable information products (pendulums), we can exponentially increase our positive impact.

Our goal for these creators is to help turn their “one-person” brand into a 7-figure/year information business.

Inline with our master plan above, YouTube will be our main distribution channel. Subscribe to our YouTube channel where we share insights, strategies, and real-world examples of mass persuasion and influence to help you master the art of persuasion.

Click here to subscribe.

Our newsletter will be the second layer of distribution. On top of the YouTube content you'll be seeing, you'll also receive exclusive resources and information right in your inbox—those not made publicly available on YouTube. You can join here.

Explore our packaged solutions designed to implement the principles of mass persuasion tailored to your needs. Our Suasion Consultants work closely with you to develop and apply the principels to drive real-world results. Find our more here.

Help us expand the reach of Suasion Society by sharing our content with others who are passionate about influence and persuasion. If you like what we put out and believe that it will help someone in your tribe, send the link to them. Overtime, together we can amplify our impact and create a network of empowered creators and leaders.